How To Stand Out On Social Media
Eps. 012
Episode Overview
In this episode of Rooted to Rise, we’re dismantling a major myth in online business: Visibility alone does NOT create demand—authority does. Christian entrepreneurs are often told to show up more, post more, and chase algorithms, but what if you could attract clients without constantly competing for attention?
True authority is not about volume—it’s about certainty. When you own your identity in Christ, you shift from being just another option to becoming the only choice in your industry.
Key Takeaways from This Episode:
✔ The critical difference between visibility and authority
✔ Why visibility puts you in front of people, but authority makes them take action
✔ The trap of relatability and why marketing yourself as an option keeps you stuck
✔ How faith and strategy work together to create demand and position you as the expert
✔ Why industry leaders are not chosen—they are built
It’s time to stop blending in and start commanding attention with divine authority.
Episode Highlights:
1. Visibility vs. Authority in Business
Many entrepreneurs focus on being seen rather than being sought after. Visibility alone is noise; authority is what turns that noise into trust and demand.
2. The Problem with Chasing Attention
Just because someone is everywhere online doesn’t mean they have influence. Proverbs 22:29 reminds us that skill and authority lead to serving before kings—not just visibility.
3. The Power of Certainty & Divine Positioning
True authority comes from claiming your God-given space. Jesus led with authority because He knew who He was. Likewise, entrepreneurs must step into certainty, not competition.
4. Owning Your Message with Conviction
Relatability is often a trap. Trying to appeal to everyone waters down your message. Your voice carries weight—but only when you stop marketing yourself as an option.
5. Stepping Into Your Authority
Leaders don’t wait for approval—they create demand by owning their presence. If you’re waiting to feel “ready,” you’re already behind. Authority isn’t given; it’s claimed.
Take Action:
❥ Download the Free Guide: Seen to Sought After – The Seven Laws of Irresistible Influence
❥ Reflect on how you’re showing up—are you chasing attention or commanding presence?
❥ Share this episode with another faith-driven leader who needs this message.
It’s time to step out of the noise and into your authority. Let’s make your work hold weight.
